computoman

Starting this August I will be writing a guide that explains step by step how to set up an online business. I will start with planning, and continue with building and marketing. I will write this guide in simple terms that will help the novice.

What in the world are we looking for? Well thanks to Google it is not that hard to find out. Google Keyword Tools is a free tool that you can get a free look at what people are typing into all those search boxes. For example type in "keyword" into keyword tools and you will find out that about 3,350,000 global monthly searches have been typed in, and the tool will also give you a hundred other searches that are related to "keyword."  It also tells me that 618,000,000 people a month search for "Google." This is really good information to know if you are interested in "Keywords" but how does this help getting people to click on my site? Let's say you are getting ready to launch a web-store that sells tennis shoes. That doesn't sound that hard, you put some tennis shoes on a site and wait... the next morning you check your web orders and there's nothing. OK give it some more time and after a month... one order? So how come no one is buy...

I recently met with a fellow who is a P.H.D. graphic instructor at a local university, who has agreed to help me review the website I work for and help us make some changes. The guy is very sharp and a graphic guru. But I was very surprised when he made a comment about meta tags. I stopped him almost in mid sentence, "you still use meta tags?"  I went on to inform him that Google ignores meta data and has for many years. He replied he likes to cover all the bases. Yes, I replied I don't delete meta data that is already there, however I don't really spend much time on it anymore. We went on to talk about Yahoo, Bing and other search engines such as Opera that still may look at meta tags. He went on to tell me that the business marketing department of the university would be the people to ask about search engine optimization (SEO) managment. So the question of what to do with the meta tag fields still seems to be a question that all the experts still do not agree on. Le...